“Mr. Schaefer, in his seminars, urges retirement plan participants to focus on the positive aspects of a bear market – the chance to buy stock fund shares at lower prices. If you are saving for retirement 20 or more years hence, “think of yourself as a buyer for at least the next 15 years,” he suggests. For people investing on a regular basis, he argues, “a good market is good, but a bad market is better.”  
         The Wall Street Journal

“The problem is that the structure (of 401(k) plans) is incomplete. The bridge doesn’t go all the way to the other side of the river. If employees are to make informed decisions on such critical issues relating to their retirement investments, they need to be educated in some basic investment concepts.”
         Brian Schaefer     
        Quoted in Northern California Human Resources Council Quarterly

“Now they (employees) are simply told that a company has a 401(k) plan, but they are not told how much to invest and when and where.”
        Brian Schaefer
       Quoted in Oakland Tribune

“If we’re going to throw the responsibility on the individual, we should give them the tools.” 
        Brian Schaefer
       Quoted in The New York Times
Brian Schaefer, founder of 401K Ventures, has been quoted as an investment expert in such publications as The Wall Street Journal, The New York Times, The Oakland Tribune, Institutional Investor, HR News, and Northern California Human Resources Council Quarterly.
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